As advertising technology and measurement continue to evolve, more and more businesses…
Digital advertising has dramatically scaled the various data points businesses can use when targeting an audience.
Changes in how we access and consume television content are creating challenges when it comes to counting how many potential viewers are out there.
Here’s a look at why enhanced audience targeting may be the difference-maker your campaign needs to connect with local voters this election cycle.
Read on to learn more about impressions, ABS, and how these innovative approaches can lift your advertising strategy to new heights.
Audience-based solutions allow TV ads to be sold on an impressions basis like digital, creating a common currency across both digital and traditional media platforms.
Audience-based buying can help you improve the impact of your campaigns by making sure ads are being delivered to the right people.
Did you know that only 1 in 5 marketers believe they are…
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