The Pulse on Programming: January 2024 Preview

12.07.2023 Jessica Sloan4 min

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever.

That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on show premiere dates, audience demographics and data, and other relevant information to inform your media buys and your overall cable TV advertising strategy.

As the calendar flips over to a new year, cable TV audiences can look forward to a wave of new and returning series set to premiere in January. With both scripted and non-scripted shows to choose from, local businesses will benefit from diverse ad inventories that will enable better audience targeting and improved cost-efficiencies for your campaign spending.

Remember: even if inventory for these specific shows are “sold out”, we offer a wide range of additional TV programming that can be used to reach your intended audience. Connect with Cox Media’s experts to learn more about the following television advertising opportunities, as well as additional programming that can help you connect with local consumers.

Here are three big television programming opportunities for January:

1. Good Trouble – Returning Series

Midway through its fifth and final season, this successful spinoff from “The Fosters”  is set to return to the air for its final episodes starting on January 2 and 10/9c. One of the most successful original programs in Freeform history, “Good Trouble” is hoping to go out with a bang after some of its characters have been entertaining audiences for a total of ten seasons across two TV series.

The final season follows sisters Callie and Mariana after they have graduated college and moved to downtown Los Angeles. As young professionals living in a new city, the pair inevitably face the inevitable challenges that come with young adulthood—especially when it comes to love and relationships.

With its core audience in the A18-35 demographic, “Good Trouble” is a versatile programming option to plan your cable TV advertising around. The show is also available via streaming, giving your business multiple options for building your campaign.

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2. Home Town – Returning Series

One of HGTV’s most popular programs is set to return for its eighth season in January. The 20-episode run of “Home Town,” which airs starting on January 7 at 8/7c, follows husband-and-wife team Erin and Ben Napier as they transform their small Mississippi hometown with modern and affordable updates to the community’s historic homes.

The home renovation show has become a sensation, with the hosts expanding their presence into home decor products and a book about restoring old homes. This rising star could help the TV program improve upon its strong ratings to end season 7, which drew more than 866,000 viewers per episode.

With a core audience in the A18-34 and 25-54 demographics and strong reach among current and prospective homeowners, “Home Town” is a versatile advertising option to consider for your local campaigns.

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3. Chrissy & Dave Dine Out – New Series

Two of TV’s favorite personalities are teaming up for a new TV series taking viewers on a tour of the Los Angeles restaurant scene. Chrissy Teigen and David Chang will be joined by comedian and actor Joel Kim Booster as they check out must-try restaurants ranging from popular eateries to unexpected adventures off the beaten path.

Airing on January 24 at 10/9c, “Chrissy & Dave Dine Out” is a Freeform original series that brings together the starpower of Teigen and Chang for a dynamic show that will be prominently featured on Hulu. Food, humor, and celebrity guest appearances will be brought together to create an engaging viewing experience appealing to a broad audience.

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Ready to plan new media buys that capitalize on what linear programming and streaming ads have to offer? Contact Cox Media to get started today.

Click here to learn more about our cable advertising opportunities

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Jessica Sloan

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