The Television Advertising Glossary: 10 Terms A Local Business Should Know
The first step in creating a strong advertising strategy is having a basic knowledge of key terms that frequently come up in important advertising conversations. Understanding these keywords will allow you to make better branding, advertising and marketing decisions for your business.
Download our Television Advertising Glossary to gain insight to the following key terms:
- Daypart
- Demographics
- Designated Market Area
- Flight
- Frequency
- Rating
- Reach
- Spot
- Universe Estimate
- Zones
Connect with a Marketing Expert
Share Post On Social
Related Insights
Connect With Your Local Marketing Expert
You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We’d love to help you grow.