The Year in Sports Media Report: 2014
The Year in Sports Media Report from Nielsen Media Research is a compilation of 2014 media highlights, advertiser trends and consumer insights across leading sports properties. 2014 was a big year for sports, beginning with the Sochi Winter Olympics and then one of the most exciting World Cups ever held. Use this retrospective on last year’s sports coverage as the foundation of your 2015 sports marketing plan.
Source: Nielsen Media Research, February 2014
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