Top 5 Must-Reads: Weekly Round-Up – 1.20.2017

We find it, so you don’t have to.

From using emojis on social media to humanize your brand, to setting your business up for success all year long, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:

 

1. 4 Small Biz Tools To Help You Run Your Business (OPENforum) 

As you begin 2017, it’s more important than ever to have a business that runs as efficiently as possible. Though you may already have tools in place that work for you, take a look at these tools and tips from MSNBC – you may find something that can help your business all year long.

 

2. The Most Important Steps To Establishing Your Brand Online (Small Biz Trends)

Having a solid brand presence is vital for any local business, and as it says in this post, expanding that presence to the digital space now involves more than just throwing together a nice looking website. Here are a few steps to truly establishing your brand online.

 

3.  10 About Us Page Examples That Are Probably Better Than Yours (HubSpot Marketing Blog)

Speaking of websites, your “About Us” section can speak volumes about your business and its culture (beyond what is actually written on the page). Remember – both potential consumers and potential employees will frequent this page often. Take a look at some of the best “About Us” page examples HubSpot could find here.

 

4. Live Video Is All Over The Place, And Growing (MediaPost: Online Video Daily)

According to this post, 42% of millennials have created a live video, and 63% have watched a live video. To reach this massive segment of the population (and more!), it’s time for your brand to get in the live streaming game. Learn more here.

 

5. How to Use Social Media Emoji to Humanize Your Business (Social Media Examiner) 

Emojis are everywhere (…you know, that smiley face with the heart-eyes?), and some brands have found ways to utilize this fun and creative method to connect with customers on a more personal level. Think this approach may work for your business? Learn more here.

 

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