Top 5 Must-Reads: Weekly Round-Up – 10.14.2016

10.14.2016 Sara Brasfield

We find it, so you don’t have to.

From marketing beyond the Millennial generation to implementing social media tips you don’t hear everyday, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1.  How to Engage Your Customers Through Online Advertising (Cox Media Blog)

Where are consumers these days? Online. It’s important that your brand is there, too – take a look at these tips to enhance your online advertising strategy.


2. 13 Online Halloween Marketing Ideas (Small Biz Trends)

13 Online Halloween Marketing Ideas

A few weeks ago, we wrote a blog with a list of tips to get your business in the spooky spirit (and profit from it!). This post has a few more ideas – check it out here.


3. 6 Questions to Ask Before You Plan Your #GivingTuesday Campaign (HubSpot Marketing Blog)


With Fall weather comes the beginning of the holiday season. And now, the fall holiday season stretches beyond the main events (like Thanksgiving, Christmas and Hanukkah) to include smaller holidays that local businesses can leverage for their success (think: Black Friday, #SmallBusinessSaturday, #CyberMonday and #GivingTuesday). Your business may or may not rely on fundraising to meet your year-end budget, but either way, it can be helpful to offer promotions that support a cause, in turn, bringing consumers to your door. Learn more here.


4. Millennial Marketing is So Last Year – How to Reach Generation Z (Quicksprout


Millennial consumers have received a lot of attention in recent years. And they deserve it – their buying power surpasses that of most other age-based demographic. But it’s time to also take a look at the next group – who already have a significant influence on shopping behavior. Learn more about Generation Z here.


5. 45 Creative Social Media Marketing Tips You Don’t Hear Every Day (Small Biz Trends

45 Creative Tips on How to Use Social Media for Marketing That You Don't Hear Every Day

It seems like everywhere you go, there’s another article about what your business could, should and should not be doing in the social media space. This post contains a refreshing list of tips and tricks you probably haven’t heard before. Learn more here.


Want to see more of Cox Media’s recent content?

The (Rating) Point of No Return – Part II [Blog Post]

2016 Holiday Season Success [Series]

Get to Know Cox Media [Video]

About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

Connect with a Marketing Expert

Connect With Your Local Marketing Expert

You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We’d love to help you grow.