Top 5 Must-Reads: Weekly Round-Up – 10.21.2016

10.21.2016 Sara Brasfield

We find it, so you don’t have to.

From creative community outreach opportunities to holiday social media marketing, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1.  ‘Tis the Season to Get Social (Cox Media Blog)


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Holiday shopping season starts now – is your social media marketing strategy ready? Take a look at these six tips to capture your customers’ (and potential customers’) attention.


2. How Mobile Millennials Buy: Banking 74%, App Purchases 53%, Music 51%, Retail 44%(MediaPost MobileShopTalk)

Millennials have developed a reputation of being a generation completely attached to technology (smartphones in particular). And – we know they are using mobile more and more to complete purchases. But what are they buying? From where? Find out more here.


3. 5 Snapchat Hacks for Small Businesses (SmartBrief)

Snapchat – one of the more recent social media platforms – may not be right for all brands, but as more and more businesses test the waters, it seems there are a few compelling reasons why this channel could be successful for your small business. Learn more here.


4. How to Brand Your Business on a Budget: A 6-Step Guide (HubSpot Marketing Blog


Like it mentions in this post, the term “branding” can seem too expansive (and too expensive) for many local businesses. However, you can build a successful brand without breaking the bank, too. Learn more here.


5. 4 Community Outreach Ideas for Small Businesses (Small Business Trends

4 Community Outreach ideas for Small Businesses

As a local business, being successful in your community means building trust with local consumers. This can be an easy win through community outreach projects – learn more about how to get started here.


Want to see more of Cox Media’s recent content?

How to Engage Your Customers Through Online Advertising [Blog Post]

2016 Holiday Season Success [Series]

Get to Know Cox Media [Video]

About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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