Top 5 Must-Reads: Weekly Round-Up – 10.28.2016

10.28.2016 Sara Brasfield

We find it, so you don’t have to.

From more engaging Facebook Live videos to earlier-than-ever Black Friday promotions, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1.  Know Your Audience: World Wrestling Entertainment (Cox Media Blog)

The latest in our “Know Your Audience” sports blog series, this post highlights who is tuning in to the WWE and its related programs, and how to reach them through Cable TV advertising. Learn more here.


2. 12 Tips for Making a More Engaging Video for Facebook Live (Quick Sprout)


Videos are the best thing your brand can do on social media right now, and live videos in particular have proven to be a successful way for businesses to connect with their social audiences. Learn more in this post.


3. 4 Ways to Use Instagram Stories for Business (Social Media Examiner)

Like it states in this post, Instagram’s latest feature – Instagram “Stories” – allows businesses like yours to engage your customers with a more complete message than a single image can provide. Learn how this can work for your brand and find a few key ways to get started here.


4. 3 Significant Ways Email Improves In-Store Experience (MediaPost Email Insider

More people are shopping online than ever before. But even though e-commerce has the perk of convenience, many customers still crave that in-store experience. So how do you use your online communication to bring customers to your store? Find out here.


5. Black Friday Emails Coming Early As Christmas Creeps In On Halloween (Small Business Trends

Halloween is now just a few days away, meaning the winter holidays are fast-approaching. This post sheds some light on the earlier-than-ever Black Friday promotions – take a look here and think about what the holiday messaging timeline should be for your business.


Want to see more of Cox Media’s recent content?

‘Tis the Season to Get Social [Blog Post]

2016 Holiday Season Success [Series]

Get to Know Cox Media [Video]

About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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