Top 5 Must-Reads: Weekly Round-Up – 11.11.2016

11.11.2016 Sara Brasfield

We find it, so you don’t have to.

From implementing the best holiday marketing strategies to leveraging Facebook Live for your business, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1. The Holiday Advertising Cookbook: Strategies for Seasonal Success (Cox Media Quick Reads

With the right ingredients, you can “cook up” a terrific holiday season for your business. We’ve filled up this “cookbook” with marketing strategies and tips to help position your brand for success during the holiday season and beyond. Learn more here.


2. The Surprising Holiday Marketing Tactic Retailers Should Try (Small Business Trends)

The Surprising Holiday Marketing With Direct Mail Tactic Retailers Should Try

Speaking of holiday marketing, it seems like there are endless possibilities for reaching your customers during the largest shopping season of the year. But one you may not have thought of? Direct mail. Learn more about how and why this could work for you business here


3.  10 Financial Resources for New Small Business Owners (Lifehack)

financial resources

Starting a new small business? Check out these financial resources to set your brand up for success. 


4. 16 Stats That Prove the Importance of Local SEO (HubSpot Marketing Blog)


You may have heard that SEO is important in general (aka, getting your business to pop up first when consumers search online for your products or services). But what’s even more important, is your business popping up first when local consumers do perform these online searches. Learn more here.


5. Facebook Live Video: The Complete Guide to Live-Streaming for Business (Hootsuite Social Blog

Facebook Live Video: The Complete Guide to Live-Streaming for Business | Hootsuite Blog

Have you experimented with Facebook Live? Have you tried leveraging it for your brand’s Facebook page? If not, it may be time to consider this highly-engaging method of connecting with online consumers. Learn more in this complete guide here.


Want to see more of Cox Media’s recent content?

Know Your Audience: World Wrestling Entertainment [Blog Post]

2016 Holiday Season Success [Series]

Get to Know Cox Media [Video]

About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than eight years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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