Top 5 Must-Reads: Weekly Round-Up – 3.24.2017

03.24.2017 Sara Brasfield

We find it, so you don’t have to.

From effective loyalty programs to the future of email marketing, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:

 

1. 6 Features of Effective Loyalty Programs (Small Biz Trends

6 Features of Effective Loyalty Programs

This post poses a few important questions you as a local business owner should consider – are you getting the most from your loyalty program? Or – are you considering implementing one? Learn more here.

 

2. How to Combine Social Media and Customer Service for Your Business (Booker Blog)

One of the most unique characteristics of social media is that it provides channels for your employees to interact directly with consumers in real time. This gives you a chance to take your customer service to the next level, but also presents some risks if handled incorrectly. Learn more here.

 

3. The Ultimate Social Media Calendar for 2017 (HubSpot Marketing Blog)

national_days_calendar-compressed.jpg

Speaking of social media, another opportunity that it presents is to insert yourself (and your brand) in topical, relevant conversations. While #TBT and #SmallBusinessSaturday seem like obvious choices, in this post, HubSpot digs a little deeper and chronicles all of the #NationalPizzaDays, #NationalDogDays and more. See which ones make the most sense for your brand here.

 

4. Email Design Trends: Past, Present and Future (MarketingProfs)

The email landscape (like many aspects of digital media today) is changing rapidly. What works today may be obsolete tomorrow. Learn more and get a better view of emails past, present and future in this infographic.

 

5. The Pulse on Programming (Cox Media

This is more of an everyday resource than a one-time post, but we thought it was worth sharing. Have you considered aligning your brand with the high engagement of Cable TV programming? Explore your options here – it’s easier than you may think.

 

Want to see more of Cox Media’s recent content?

Know Your Audience: World Wrestling Entertainment [Blog Post]

Get to Know Cox Media [Video]

 
 
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About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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