Top 5 Must-Reads: Weekly Round-Up 3.4.2016

We find it, so you don’t have to.

From ranking the best digital tools for small business owners, to how your brand can participate in the latest social media phenomenon, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:

 

1. Consumers Remember Stories, Not Products (Media Post)

It’s often easy to tell a good story in a 30- or 60-second television commercial. But how can you create a memorable, engaging story with your business’ online ads? Learn more about why complementary storytelling is important for your advertising strategy in this post.

 

2. Digital Tools Recommended Most by SMB Owners (Marketing Profs)

Every business owner uses different products and services to ensure their company’s success. This infographic captures how over 6,000 small and midsize business owners feel about the digital tools they use, and ranks the results from most popular (BONUS – the top result is FREE) to least useful. Check it out here.

 

3.  Facebook Live: Why Live Video Matters for Marketers (Social Media Examiner)

The world of social media changes rapidly, and there’s always a new platform or feature to explore. If you haven’t tried Facebook Live video broadcasting (and even if you have), take a look at this post to see what live video can do for your business.

 

4. Don’t Feed Those Social Media Complainers, Haters and Trolls (Vending Marketing Watch)

We’ve talked before about how some of your most frustrated customers can become your business’ biggest advocates if social media interactions are handled properly. This post highlights more about the rules of the social media road, and how to handle negative comments properly (and timely!).

 

5. 10 Ways for a Small Business to Celebrate #ThrowbackThursday (Small Business Trends)

#ThrowbackThursday has become a vast social media phenomenon. This trend involves posting old photos, videos, sentiments, etc. on social media – specifically on Thursdays, and adding the hashtag “#ThrowbackThursday.” The obvious way to get in on this conversation is to post to your brand’s social media accounts on Thursdays, featuring something from the past and using the appropriate hashtag. But this post shares nine other ways your business can take advantage of this trend. Read more here.

 

Want to see more of Cox Media’s recent content?

Breaking Down Local Business Branding [Blog Post]

The Digital Media Glossary: 10 Terms A Local Business Should Know [eBook]

The Television Advertising Glossary: 10 Terms A Local Business Should Know [eBook]