Top 5 Must-Reads: Weekly Round-Up – 4.14.2017

We find it, so you don’t have to.

From handling unexpected small business fame to getting started with email marketing , here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:

1. Help! My Brand Went Viral: 12 Small Brands That Made It Big (HubSpot Marketing Blog) 

Like it says in this post, when you think of viral marketing, your first thoughts most likely include big moments from big brands like Dove and Oreo. But it can happen to small businesses, too. Here are a few examples, along with some tips for how to manage mass consumer attention should it ever happen to you.

2. Local Businesses: Get Out of the Office and Explore (Small Business Trends)

As you may know, being a true part of your community is an important part of owning a local business. Sometimes the best thing you can do for your office is getting out of your office – learn more here.

3. Instagram Business Profiles: Why Marketers Should Upgrade (Social Media Examiner)

Social media platforms recognize the presence of businesses (large and small), and are adjusting to offer accounts that provide more relevant capabilities, tracking and analytics for business owners or marketers. In this podcast, Social Media Examiner uncovers the benefits of upgrading to an Instagram Business account. Learn more here.

4. Traditional TV Still Rules — Even Among Millennials (MediaPost)

With technology continuing to advance and content becoming more and more available “on demand,” it may surprise you that traditional TV is still where most adults spend much of their viewing time. Learn more in this article from MediaPost.

5. The Beginner’s Guide to Email Marketing [Free eBook] (HubSpot Marketing Blog) 

Most companies have incorporated some kind of email marketing into their overall consumer interaction strategies. However, if you’re just getting started on this front (or need a refresher on the basics!), this will help you out. Learn more here.

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