Top 5 Must-Reads: Weekly Round-Up – 5.13.2016

05.13.2016 Sara Brasfield

We find it, so you don’t have to.

From mobile marketing for the Olympics and easy social media visuals, to the early start of back-to-school shopping season, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:


1. 5 Mobile Marketing Best Practices for The Olympics (MediaPost – Mobile Marketing Daily)

The 2016 Summer Olympics hype has already begun – and it’s never too early to start planning how your business can take advantage of this highly engaged audience. Complement your Olympics TV advertising buy with mobile marketing – check out some best practices here.

BONUS: Are you a gold medalist when it comes to Olympic knowledge? Put your skills to the test with our Olympics infographic here.


2. Get Crackin’ – Back to School Shopping Starts Now (MediaPost Research Brief)

Already? Yep – school isn’t even out for summer, but consumers are already looking ahead to next fall. Find more info here.


3. Why Hugging Your Haters Matters, and How to Do It (Small Biz Trends)


We all know that customer interactions may not always begin as positive ones. However, you can use these tips to engage with and acknowledge your customers and their opinions in a way that can help your business. 

BONUS: Check out our conversation about how to turn dissatisfied customers into brand advocates through social media on the Cox Media blog here.


4. Social Media Visuals: How to Easily Create Visuals Without a Designer  (Social Media Examiner)

podcast 196 donna moritz social media visuals

All businesses should be incorporating visuals in their social media strategy, but not all businesses have a designer on hand to whip up those visuals at a moment’s notice. Check out this podcast with visual marketing expert Donna Moritz to discover how to create great social media visuals without  crazy design skills


5. 60% of Consumers Use Smartphones to Find a Store  (MediaPost MobileShopTalk)

…and 70% of consumers use smartphones to check the price of an item. Mobile advertising has taken the industry by storm; check out this report for more data behind what consumers see as important when it comes to mobile shopping.


Want to see more of Cox Media’s recent content?

A Day in the Life of a Smartphone User [Infographic]

Television & Digital: Better Together [Blog Post]

More Advertising Solutions = More Questions [Blog Post]



About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

Connect with a Marketing Expert

Connect With Your Local Marketing Expert

You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We’d love to help you grow.