Top 5 Must-Reads: Weekly Round-Up – 5.20.2016

05.20.2016 Sara Brasfield

We find it, so you don’t have to.

From improving your customer service on Twitter, to finding new opportunities to brand your business, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:


1. The Road to Mobile Mastery (Cox Media Quick Reads)

Reaching customers as they move from screen to screen throughout the day is making a significant impact for many advertisers. How are they doing it? Mobile. Respond to five quick questions to determine how your business can take full advantage of this advertising game-changer.


2. Don’t Push Millennials; Build Trust, Gain Loyalty (MediaPost Research Brief)

According to this post, and recent studies, consumers (especially millennials) don’t trust content that is pushed at them. Instead, they want content that’s meaningful and valuable to them as individuals – and they like to seek it out for themselves. Check out more key findings here.


3. 17 Inspiring Instagram Video Examples From Oreo, Spotify, Buzzfeed & More (HubSpot Marketing Blog)


Instagram has recently made some pretty big changes when it comes to the look and feel of their platform. They have also implemented some groundbreaking video capabilities – learn more here to see how these changes can help you use Instagram videos to tell your brand story.


4. 5 Steps to Improve Your Customer Service Using Twitter  (Social Media Examiner)

When consumers have a question or complaint about your business, they want a speedy reply. The nature of Twitter is fast-paced, so they may turn to social media to get in touch with you. All of this interaction can be difficult to manage, but if you do it right, it can have vast benefits for your brand. Learn more here.


5. 9 Ways You May Be Missing Opportunities to Build Your Brand (Small Biz Trends)

build your brand

Establishing a solid brand identity is important for every business. You may already be promoting your business through some of the methods called out in this article, but take a look to see what you may be missing and how they cal all tie together.


Want to see more of Cox Media’s recent content?

A Day in the Life of a Smartphone User [Infographic]

Television & Digital: Better Together [Blog Post]

More Advertising Solutions = More Questions [Blog Post]



About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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