Top 5 Must-Reads: Weekly Round-Up – 6.5.15

06.05.2015 Sara Brasfield

We find it, so you don’t have to.

From boosting your YouTube views to uncovering the most-Tweeted programs and learning from the viral Old Spice ad campaignhere is a quick round-up of the best marketing, advertising and small business related content you may have missed this week: 


1. How to Boost Your YouTube Visibility (Social Media Examiner)

boost youtube visibility

So, you’ve created a great video for your brand. But how do you attract more viewers? This quick read from Social Media Examiner sums up YouTube best practices in three easy steps.


2. How to Differentiate Your Business (Duct Tape Marketing)

Screen Shot 2015-06-02 at 5.08.02 PM

Every brand wants to stand out (hopefully, in a good way). This marketing podcast with Bernadette Jiwa sheds some light on how to build a large and loyal following through content.


3. Lessons From 5 of the Most Successful Marketing Campaigns of the Last Decade (Hootsuite Blog)

Having your business’s campaign “go viral” is probably a thought that has crossed your mind once (or twice… or every day). What makes a marketing campaign truly successful? What lessons are there to be learned from other brands who achieve this feat? Learn more here


4. The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx (Hubspot Marketing Blog)


Most Americans have become what we consider “connected consumers.” This means that while watching television, audiences are simultaneously using mobile devices, computers and tablets as, as Nielsen puts it, “natural extensions of the programming we watch.” This Hubspot post takes a deeper dive into how to prepare your website for potential traffic influx sparked by your TV ads. 


5. The Shows Tweeted Most Often, As Told By Nielsen (MediaPost)

Sports, award shows, The Walking Dead – all among the top-Tweeted programs, according to this Nielsen data. This information can help you decide what programming is best for your business’s campaigns. And don’t forget to join the #online conversation! 

Bonus: Check out a quick list of the top rated and socially-discussed programs here (updated weekly!).


Want to see more of Cox Media’s content from this week?

7 Keys to Building Your Brand [Video Series]

Women’s World Cup: Fun Facts for Soccer Fans [Infographic]

The 2015 Women’s World Cup [Blog Post]

About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than eight years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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