Top 5 Must-Reads: Weekly Round-Up – 7.8.2016

06.30.2016 Sara Brasfield

We find it, so you don’t have to.

From thinking like a consumer, to joining their #hashtag conversations, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1. Hit this Advertisement, and We’ll Paint Your House (Cox Media Hub)

Most likely, you know that as a business you should be advertising in sports. But do you know why? Take a look at this post for the answer, and for two new, effective ways (that you probably haven’t thought of) to get your brand in the game. 


2. Hashtag Holidays 2016 Calendar (sprout social)

From #ThrowbackThursday to #NationalPizzaDay, it seems like there’s a hashtag for every day of the year. Make sure your brand is part of the conversation with the help of this “Hashtag Holiday” calendar for 2016.


3. How Thinking Like Your Customer Can Help Improve Your Email Marketing (Amex Open Forum)

According to this post, the average person receives 75 emails on any given day. So how do you make sure your email is the one consumers choose to read? Find out here.


4. How and Why You Must Do Competitive Research  (Duct Tape Marketing)

Competitive Research

In order to improve your brand and grow your business, you have to know what those around you are doing better, more of, less of, etc. This post calls out the various benefits of competitive research, and provides tips you can get started on today.


5. Twitter Appeals to Small Businesses with Big App (MediaPost MobileMarketingDaily: MoBlog)

Small businesses have plenty of options when it comes to tracking their Twitter activity and interactions with their followers/consumers. Twitter itself developed a new “Dashboard” app for these businesses, to easily manage discussions about their products and services, schedule Tweets ahead of time and more. Read more here.


Want to see more of Cox Media’s recent content?

Anyone, Anywhere, Any Screen: Online Advertising for Your Business [eBook]

3 Ways to Create a Golden Olympic Advertising Strategy [Blog Post]

How Does Your Mobile Marketing Measure Up? [Blog Post]



About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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