Top 5 Must-Reads: Weekly Round-Up – 8.12.2016
08.12.2016 
Sara Brasfield
We find it, so you don’t have to.
From engaging consumers in a mobile environment, to creating videos that work for your business, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
1. 3 Consumers to Engage in a Mobile Environment (Cox Media Blog)
Like it says in this post, it’s no secret that consumers rely heavily on their mobile devices – all day, every day. Put your business in the palm of their hands – and see how to engage different types of mobile consumers – here.
2. TV is Strongest Influencer on Voting Behavior (Marketing: Politics Daily Blog)
This year has proven to be one of the most dynamic election years in the history of the United States. In a government run by the people, for the people – where are these “people” getting the most information about potential candidates? TV. Across all age groups, voters are tuning in more often than usual – make sure your brand gets a piece of the political pie. Learn more here.
3. How to Get Your Business on Snapchat in Four Steps (Social Media Examiner)
Not evevry social platform is right for every business. If you’d like to explore Snapchat for your brand, but aren’t quite sure where to begin, these four steps are for you.
4. Most Back-to-School Shopping Begins Now, Don’t Miss Out! (Small Biz Trends)
The end of summer is quickly approaching. According to this post, Americans this year will spend a whopping $27.3 billion during back-to-school season. Take a look at this post to see when your business should start its back-to-school promotions and why.
5. Pushing Boundaries with Video: 6 Steps to Make a Video That Works (HubSpot Marketing Blog)
Video has become one of the most-discussed marketing tools around. But if you’re going to invest your time and money into creating videos for your business – you need to make sure they will “work.” Learn more here.
BONUS: Need some help on the production end to get started? We’ve got you covered.
Want to see more of Cox Media’s recent content?
Online Video: Cutting Through the Hype [Blog Post]
Engaging the New Sports Fan Across Multiple Channels [Infographic]
How Does Your Mobile Marketing Measure Up? [Blog Post]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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