Top 5 Must-Reads: Weekly Round-Up – 8.4.2017

08.04.2017 Sara Brasfield

We find it, so you don’t have to.

From brand safety to your business’ online reputation, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1. Four Things to Know About Brand Safety (Cox Media Blog

In today’s fast-paced advertising environment (combined with the need to have your business represented across all screens), it can be difficult to protect and enhance your brand effectively – especially online. Here’s what you need to know about brand safety – and what you should expect from your media partners along the way.


2. Make Over Your Ad Strategy to Attract More Cosmetic Surgery Patients (Industry Insights: Cosmetic Surgery)

In the competitive industry of cosmetic/plastic surgery, you are likely aware that staying on top of the latest technologies and techniques is crucial. It’s just as important to stay on top of the latest advertising technologies and techniques that can get your message to people who show clear signs they are researching cosmetic surgery right now, and may have yet to choose a practice. Learn more here.


3.  24 Business Review Sites to Help Monitor Your Online Reputation (Small Biz Trends)

24 Business Review Sites to Help Monitor Your Online Reputation

Just like you can talk about your brand everywhere these days, your customers can, too. While there will always be critics, every now and then you should tune in to monitor your online reputation. Here are a few sites that will help you.


4. 4 Good Customer Service Examples (and What You Can Learn From Them) (HubSpot)

Customer service experiences can make or break loyalty to your brand. Take a look at brands who have done customer service right – and think about how these methods can apply to your business. 


5. Live Video Tools: The Best Apps for Going Live (Social Media Examiner

Live video is becoming more and more popular on various social media channels like Facebook and Instagram. First – determine if live video is right for your brand. If so, listen to this podcast to determine which apps to use and how to get started.


Want to see more of Cox Media’s recent content?

Advertise Smarter and Outperform the Competition [Blog Post]

Your Local Business Has a Story to Tell [Blog Post]

Get to Know Cox Media [Video]

About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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