Top 5 Must-Reads: Weekly Round-Up – 9.30.2016

We find it, so you don’t have to.

From understanding the rating point system to effectively networking your small business, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:

1.  The (Rating) Point of No Return (Cox Media Blog)

As part one of a two-part series, this post starts the conversation about a recent movement – shifting the focus in the advertising community from the rating point to the impression. Learn more here.

2. Know Your Audience: Professional Golf (Cox Media Blog)

The latest installment in our “Know Your Audience” series, this post provides key insights on the valuable viewing audience of professional golf. Check it out here.

3. 7 Statistics That Prove Mobile Apps are Crucial for Customer Loyalty (Small Biz Trends)

Does your business have it’s own mobile app? If not, maybe it’s something to consider. As it states in this post, retaining current customers are just as important as attracting new ones, and a mobile app may be just what you need to help establish that loyalty. Learn more here.

4. How Networking Can Help Your Small Business Grow (HubSpot Marketing Blog) 

It’s not what you know, it’s who you know, right? Kind of. Check out this post (and free downloadable “Crash Course” to see why and how networking with the right people can set your business up for continued growth and success.

5. 17 of the Best Brands on Instagram Right Now (HubSpot Marketing Blog) 

At this point, you probably realize your business should be active on social media. But how do you know that your doing it right? Well, “right” looks a little different from business to business, but it never hurts to see what some of the “best” are doing. Take a look and get inspired here.

Want to see more of Cox Media’s recent content?

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Turn the Lights On for Your Business During the Political Advertising Season [Blog Post]

Get to Know Cox Media [Video]