Top 5 Must-Reads: Weekly Round-Up – 9.4.2015

09.04.2015 Sara Brasfield

We find it, so you don’t have to.

From the realizing the importance of data-driven marketing and a user-friendly website design, to getting a jump on this year’s holiday shopping trends, the  here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:


1. 3 Ways it Pays for Marketers to be More Data Driven (MarketingProfs)

When you create a marketing strategy driven by data, it seems only natural that this strategy is more likely to produce bigger results and, in turn, higher profits. Marketers are beginning to reap the rewards of data-driven marketing, and this post from MarketingProfs outlines how to set your business up for success with this approach.


2. Let’s Not Allow Fragmented to Mean Fractured (MediaPost)

As we’ve mentioned before, cross-channel marketing is more important than ever, and, as it mentions in this article, consumers are living in a world of “and” not “or” when it comes to their media consumption. But is your brand creating experiences on all of these platforms that truly align with your core brand positioning? Learn more here.


3. 10 Tips That Can Drastically Improve Your Website’s User Experience (Hubspot)

Your website is a powerful tool, and as Hubspot suggests, can act as a 24/7 salesman for your business. Ensure your site stays up-to-date with the rapidly evolving technology (and avoid a potentially pricey, lengthy redesign) with these 10 tips.


4.  3 Ways Social Video Marketing Can Propel Your Brand (Entrepreneur)

3 Ways Social Video Marketing Can Propel Your Brand

Image: Dove Real Beauty Sketches

Social video marketing helps share your business’s story, and provides consumers with something that they are craving from brands in today’s marketplace: an emotional connection. This post highlights three ways that these emotional connections can be good for your business. 

BONUS: What Are Millennials Up to with Digital Video?  (eMarketer)


5. Prepping for the Holidays? Know How Consumers are Shopping Now (Entrepreneur)

Prepping for the Holidays? Know How Consumers are Shopping Now

Ready or not, the holidays are fast-approaching – and it’s never too early to think about how you can make your brand stand out this winter season. Another great post from Entrepreneur, this infographic breaks down current shopping trends to help your business prepare for the 2015 holiday shopper.


Want to see more of Cox Media’s content from this week?

The Sports Marketing Coach [Interactive Tool]

From Square One: Instagram & Your Business [Blog Post]

How to Break into a Career in Digital Media [Blog Post]

Online In-Banner Video Ads Deliver Great Results for Educational Campaign [Client Success] 

About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than eight years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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