X Games California 2023 (2023 Summer X Games)

For the first time in three years, in-person fans will be back in full force for the 2023 Summer X Games Competition. Dubbed X Games California 2023, this championship event will be featured across three jam-packed days of TV programming, creating a major advertising opportunity around one of summer’s biggest sports competitions.

If the 2021 Summer X Games were any indication, this year’s event could be poised for a surge in viewership across TV and streaming platforms. In 2021, the Summer X Games were forced to be held without in-person fans, impacting the quality of the experience for both competitors and TV audiences. Despite this limitation, the event saw a 13 percent increase in viewership compared to its 2019 edition, which competed in front of a packed audience.

Similarly, social media video views increased 318 percent in 2021 as compared to 2019, illustrating the potential ways a brand’s digital advertising strategy can plan targeted, cost-effective ad campaigns around this summer sporting event.

Small businesses can maximize the value of these campaigns by planning ahead and working with Cox Media’s advertising experts to identify valuable inventories and build a strategy optimized for greater ROI.

2023 X Games California schedule:

• Friday, July 21: BMX Street, Men’s Skateboard Vert, Moto X Best Trick
• Saturday, July 22: BMX Dirt, BMX Dirt Best Trick, BMX Park, Men’s Skateboard Park, Men’s Skateboard Street, Moto X Best Whip, Moto X Quarter Pipe High Air, Women’s Skateboard Vert, Women’s Skateboard Street
• Sunday, July 23: Dave Mirra BMX Park Best Trick, Men’s Skateboard Street Best Trick, Skateboard Vert Best Trick, Women’s Skateboard Park

All events will be broadcast live on ESPN, ESPN2, and ABC. The broadcast schedule for these events will be announced at a later date.

Don’t wait until the season’s kickoff to plan your ad campaigns—contact us today to get started.