Ask the Experts: Understanding & Utilizing Facebook to Build Your Brand
06.08.2022 
Alyson Phillips
3 min
Having a strategic presence on Facebook is vital for local business success – and it all starts with understanding the platform itself. In this beginner-level session, industry expert Stephanie Needle, Client Solutions Manager at Meta (formerly Facebook) unpacks:
- The nuances of the Facebook newsfeed
- The concept of meaningful interactions with followers, and
- The importance of video, along with tips for success
About the Author
Alyson Phillips
Alyson is the Director of Marketing at Cox Media’s corporate offices in Atlanta. With a background in journalism and over a decade of experience in brand marketing, she has a passion for connecting brands to their customers through powerful storytelling. In her role, she’s responsible for amplifying the Cox Media brand in the communities we serve nationwide – whether through advertising, thought leadership, or the customer experience. When she’s not working, she’s chasing around her twin toddlers and spending as much time outdoors as possible.
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