Ask the Experts: Understanding & Utilizing Facebook to Build Your Brand

06.08.2022 Alyson Phillips3 min

Having a strategic presence on Facebook is vital for local business success – and it all starts with understanding the platform itself. In this beginner-level session, industry expert Stephanie Needle, Client Solutions Manager at Meta (formerly Facebook) unpacks:

  • The nuances of the Facebook newsfeed
  • The concept of meaningful interactions with followers, and
  • The importance of video, along with tips for success

Check out our past webinars here.

About the Author

Alyson Phillips

Alyson is the Director of Marketing at Cox Media’s corporate offices in Atlanta. With a background in journalism and over a decade of experience in brand marketing, she has a passion for connecting brands to their customers through powerful storytelling. In her role, she’s responsible for amplifying the Cox Media brand in the communities we serve nationwide – whether through advertising, thought leadership, or the customer experience. When she’s not working, she’s chasing around her twin toddlers and spending as much time outdoors as possible.

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