Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.
One size fits all no more.
We know that each business is different, so we create custom solutions designed to generate the results you want. Here’s how we do it.
First, we dive deep into understanding your business.
Our local advertising experts will sit down with you and ask plenty of questions, but we’ll also come prepared with our own research. Proactively providing additional insights and highlighting opportunities we’ve uncovered for your business.
We develop a targeted media plan.
Combining our research with the insights gained from our conversations with you, we’ll develop a media plan that reaches your customers in the moments that matter. Instead of looking at individual advertising tactics, we consider how each piece fits together – combining the best of television and digital advertising in a custom solution designed to reach your customers effectively and maximize your ROI.
Let’s get creative.
Once the media plan is established, our award-winning creative teams get to work producing compelling messages and eye-catching ads. Bringing together science, strategy and art, we’ll develop campaign creative that will tell your story with passion, expertise, and emotion.
We launch and proactively optimize your campaign.
This is the fun part – when we launch the campaign and begin delivering your message to target customers. You want to ensure you’re getting the best possible return on your investment – and rightfully so. At Cox Media, we never set your campaign and forget it. We continuously monitor its performance, identify opportunities and recommend optimizations to maximize results. We also provide transparent reporting so you can be confident in your investment
One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads to locations where those ads were likely to reach the target audience, digital advertising makes it possible to identify exactly who that audience is—and to only purchase ad space in places where that audience is showing up.
Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? But with audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below and click here to view our past webinars.