One size fits all no more.
We know that each business is different, so we create custom solutions designed to generate the results you want. Here’s how we do it.
First, we dive deep into understanding your business.
Our local advertising experts will sit down with you and ask plenty of questions, but we’ll also come prepared with our own research. Proactively providing additional insights and highlighting opportunities we’ve uncovered for your business.
We develop a targeted media plan.
Combining our research with the insights gained from our conversations with you, we’ll develop a media plan that reaches your customers in the moments that matter. Instead of looking at individual advertising tactics, we consider how each piece fits together – combining the best of television and digital advertising in a custom solution designed to reach your customers effectively and maximize your ROI.
Let’s get creative.
Once the media plan is established, our award-winning creative teams get to work producing compelling messages and eye-catching ads. Bringing together science, strategy and art, we’ll develop campaign creative that will tell your story with passion, expertise, and emotion.
We launch and proactively optimize your campaign.
This is the fun part – when we launch the campaign and begin delivering your message to target customers. You want to ensure you’re getting the best possible return on your investment – and rightfully so. At Cox Media, we never set your campaign and forget it. We continuously monitor its performance, identify opportunities and recommend optimizations to maximize results. We also provide transparent reporting so you can be confident in your investment
Earlier this year, our Audience Insights series focused on an impending Nielsen change that was set to take effect in April for many of the country’s larger TV markets. Then, at the last minute, Nielsen changed course, delaying the integration of broadband-only (BBO) homes into its metered-market TV services until fourth quarter. Just weeks before that revised start date, though, Nielsen hit the pause button one more time – announcing on Sept. 13 that BBO integration in metered markets is being pushed back to January 2022. To help put this latest delay into perspective, we checked in once again with David Gustafson, Cox Media’s Director of Linear & Audience Research.