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May Audience Insights: After Astronomical April, May Brings More Moderate Growth for TV and Video
After an atypical April that drove astounding audience growth across the television and video landscape, May marked another month of elevated viewing.
Television and LeBron James: Still Kings of Their Courts
Why TV advertising should still be a star player on your local business’ advertising team
The (Rating) Point of No Return – Part I
First of a Two-Part Look at Local Television’s Tantalizing Transition to Impression-Based Buying
Top 5 Must-Reads: Weekly Round-Up – 6.17.2016
Marketing, advertising and local business insights from thought leaders across the web.
TV Measurement Titans Compete to Paint More Complete Audience Picture
Audience measurement is an important tool in tracking the success of TV programming and advertising.
Chasing the Millennial Falcon
A Look at the Generation Born Not Long Ago in a Galaxy Not So Far Away
“Sorta You”
When “Close Enough” May Be Good Enough to Define Your Target Audience [Blog Post]
Real-Time With Cox Media’s Zeigler On ‘Programmatic TV’ [Breaking News]
Programmatic TV, Advertising, Zeigler, TV Buying
The Perilous Pursuit of Ratings Perfection
Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings Mousetrap [Blog Post]
Getting Comfortable with the “F” Word, Part I
How-To Simplify Your Creative Approach
[Blog Post]
Programmatic TV Firm AudienceXpress Inks Data Partnership With Rentrak
Advertisers are starting to get a lot more options to target TV ads with…
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