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The Professor’s Perspective Episode 9: The 2024 Video Landscape (So Far)
This video highlights key stats about consumption of media in Cox Media…
The Professor’s Perspective Episode 8: The Value of Traditional TV and Streaming
This video highlights key benefits of traditional TV and streaming advertising –…
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks…
The Professor’s Perspective Episode 6: Political Advertising
In this episode of The Professor’s Perspective, we unpack the breakdown of…
The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming
In this episode of The Professor’s Perspective, we unpack an updated look…
The Professor’s Perspective Episode 4: Potential in Advertising
Advertising potential is traditionally correlated with reach. In this episode of The…
The Professor’s Perspective Episode 3: Bridging the Generational Gap
Each generation has its own set of distinct preferences, beliefs, and life…
The Professor’s Perspective Episode 2: How & Where Advertisers Are Spending
Companies are continuing to increase their ad spend. Watch this video to see where these ad dollars are being spent.
The Professor’s Perspective Episode 1: How We Spend Our Time
Your customers invest more than 13 hours each day engaging with media. Watch this video to see how and where consumers are spending that time.
Introducing: The Professor’s Perspective
In each short video, we’ll unpack complex media trends and distill them into digestible tips and insights. Today’s video is an introduction to this series.
Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
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