The Professor’s Perspective Episode 1: How We Spend Our Time

07.21.2022 David Gustafson3 min

Welcome back to Cox Media’s new video series, “The Professor’s Perspective.” In this episode, “The Professor” highlights key trends in media consumption.

How Does This Apply To Your Business?

Your customers invest more than 13 hours each day engaging with different types of media!  This video breaks down the data to provide insights on how and where consumers are spending that time – and which devices are driving the largest share of media minutes.


Thanks again for your time and tune in for our next episode coming soon.

More About This Video Series

With so many advertising options, media jargon and acronyms, and the ever-changing nature of the industry itself, we know there’s a lot to digest and apply to your marketing efforts. I am David Gustafson, Cox Media’s Director of Linear & Audience Research (aka “The Professor”) and I’m here to help! In each short video, I’ll unpack complex media trends and distill them into digestible tips and insights you can use to help you plan your marketing approach more effectively and grow your business.

About the Author

David Gustafson

As Cox Media’s Director of Linear & Audience Research, David plays a key role in the company’s usage and interpretation of TV audience data. With more than two decades of industry experience, David currently is a member of the Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore. Known as “The Professor,” David’s articles combine his passion for writing with a penchant for concisely explaining complex topics.

View All of David Gustafson's Blog Posts

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