Introducing: The Professor’s Perspective

07.08.2022 David Gustafson3 min

Welcome to Cox Media’s new video series, “The Professor’s Perspective.” With so many advertising options, media jargon and acronyms, and the ever-changing nature of the industry itself, we know there’s a lot to digest and apply to your marketing efforts. As Cox Media’s Director of Linear & Audience Research – aka “The Professor” – I’m here to help! In each short video, I’ll aim to unpack complex media trends and distill them into digestible tips and insights you can use to help you plan your marketing approach more effectively and grow your business.

Want to have a more in-depth discussion about something you heard in the video above? Contact us and one of our marketing experts will be in touch.

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About the Author

David Gustafson

As Cox Media’s Director of Linear & Audience Research, David plays a key role in the company’s usage and interpretation of TV audience data. With more than two decades of industry experience, David currently is a member of the Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore. Known as “The Professor,” David’s articles combine his passion for writing with a penchant for concisely explaining complex topics.

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