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The State of Streaming: Trends and Opportunities for Q3 2023
The second quarter of 2023 saw the streaming industry continue to adapt…
‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?
Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned…
Behind the Screens: Meet Field Sales Support & Marketing Manager Candace Ortiz
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
2024 Paris Olympics Preview: What Local Businesses Need to Know
In July, the 2024 Paris Olympics will kick off in France with…
Audience Insights: Marking the Midway Point of the TV and Streaming Year
Whether you track the passage of time with a traditional calendar or…
The Benefits of Adding Streaming to Your Traditional TV Ad Buy
It would be easy to point at the surge of ad-supported streaming…
X Games California 2023 (2023 Summer X Games)
For the first time in three years, in-person fans will be back…
NFL Rewind: A Look Back at Top Plays and Highlights from 2022
Are you ready for some football? Well as we’re getting into summer…
Audience Insights: Reaching Beyond the Cord to Reconsider Potential Reach
As a Gen X-er enjoying the twilight of my time in the…
Client Success: Driving In-Store Foot Traffic and Sales Through a Streaming Video Ad Campaign
Streaming ad inventories continue to grow, expanding the market of opportunities for…
Audience Insights: The Madness of Measuring March Viewership
The phrase “most wonderful time of the year” is most often associated…
Client Success: Increasing Awareness and Inbound Leads for a Local Insurance Agency
Most insurance agencies can measure their success as a business by the…
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