About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Aug 20

13 Facts About Local Business Marketing

In the ever-evolving world of digital marketing, local businesses face unique challenges…
Aug 14
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Holiday Marketing Checklist: A Planning Tool for Local Businesses

For most retailers, the end of summer means it’s time to start…
Jul 1

Maximizing Your Ad Budget: 4 Tips for Small Businesses

No advertising budget is unlimited. From global corporations to local small businesses,…
Jun 18

Reaching the Passionate NFL Audience

Viewers of the NFL are passionate, dedicated, and most importantly – tuned…
Jun 4

Cable Advertising Tactics for the 2024 NFL Season

The NFL has long been the TV ratings juggernaut of American sports….
May 14

4 Streaming Trends Shaping the Future of Digital Video Advertising

The streaming landscape is growing and evolving quickly. As new video platforms,…
Apr 24

View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity

The past year has seen a profound transformation in the role of…
Apr 4

Client Success: Generating Quality Job Applicants for a Manufacturing Company

The U.S. jobs market has been steadily growing for years, and unemployment…
Mar 5

Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue

Here’s an overview of how local businesses can use affiliate marketing tips…

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