About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Jul 5

Digital Trends Rewind: How Marketing Evolved in the First Half of 2022

It's important to look back to see what marketing trends actually developed—and...
Jun 17

Client Success: Growing Revenue While Reducing Cost-per-Sale for a Financial Software Company

A local financial software company wanted to increase revenue and with the...
Jun 3

Client Success: Boosting Ad Performance and ROI for Omaha Home Improvement Nonprofit

A local home improvement nonprofit wanted to increase ad performance and by...
Jun 1

How to Advertise Your Local Business During Election Season

Political campaigns for the 2022 election cycle are well underway, with political...
May 20

Client Success: Delivering ROI—and Expanding Ad Investments—for a Niche Local Business

A local industrial shredding company wanted to increase ad ROI and with...
May 10

How to Advertise Around This Summer’s Travel and Leisure Trends

As the summer tourism season approaches, many travel and leisure businesses are...
May 6

Client Success: Increasing Auto Ad Views and Engagement for a Local Dealership

A local auto dealership wanted to increase views of their advertisements and...
May 5

What’s the True Cost of TV Advertising Today?

It’s time to approach TV with an open mind about how this...
May 3

Higher Education Advertising: More Strategies to Boost Enrollment and ROI

As higher education institutions increase spend to increase enrollment, the importance of...

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