2024 Tennis Season (ATP and WTA)

10.18.2023 Jessica Sloan2 min

The final Grand Slam event on the 2023 tennis calendar ended on a high note, with the U.S. Open women’s final drawing a record audience of nearly 3.5 million viewers on ESPN—a 95 percent increase over the women’s final event in 2022.

TV viewership was equally impressive for the entire U.S. Open. While overall viewership fell short of the record numbers driven by Serena Williams’ final matches in 2022, the Grand Slam event saw its ratings increase by 25 percent over the 2021 season.

Thanks to steady audience growth through their broadcast partnership with ESPN, as well as the rise of a number of compelling young stars climbing the world tennis rankings, both the men’s and women’s professional tennis organizations—the ATP and WTA, respectively—are poised for strong viewership numbers in the years to come. Primetime and daytime coverage of tennis tournaments throughout the calendar year offer diverse ad inventories available across the ESPN family of networks and the Tennis Channel.

From cable TV and streaming ads to second-screen campaigns on social media, Cox Media’s advertising experts can identify valuable inventories and digital ad strategies aligned with your company’s advertising goals.

2024 ATP and WTA schedule:

  • Australian Open: January 13-28 on ESPN, ESPN2 and ESPN+
  • Roland-Garros (French Open): May 20-June 9 on NBC, Tennis Channel, and Peacock
  • Wimbledon: July 1-14 on ESPN, ESPN2 and ESPN+
  • U.S. Open: August 26-September 8 on ESPN, ESPN2, ESPN+ and ABC

In addition to these tennis grand slam events, additional broadcast coverage of other ATP and WTA tournaments may be available through locally available cable channels throughout the calendar year.

Get a head start on your media buys for this year’s professional tennis season—contact us today to get started.

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Jessica Sloan

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