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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
How to Pinpoint and Reach the Right Voters for Your 2022 Political Ad Campaign
Quality voter data can have a measurable impact on the ROI of political ad campaigns.
Client Success: Growing Revenue While Reducing Cost-per-Sale for a Financial Software Company
A local financial software company wanted to increase revenue and with the right advertising tactics, it succeeded.
Client Success: Boosting Ad Performance and ROI for Omaha Home Improvement Nonprofit
A local home improvement nonprofit wanted to increase ad performance and by partnering with Cox Media, they succeeded.
How to Advertise Your Local Business During Election Season
Political campaigns for the 2022 election cycle are well underway, with political ads already running on TV and other advertising channels.
Behind the Screens: Meet Media Sales Support Specialist Sandra Sisneros
There’s a lot of teamwork that goes into every client relationship and campaign. In this post, we speak with one of our Media Sales Support Specialists.
Client Success: Delivering ROI—and Expanding Ad Investments—for a Niche Local Business
A local industrial shredding company wanted to increase ad ROI and with the right tactics, it succeeded.