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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…

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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

Client Success: Growing Revenue While Reducing Cost-per-Sale for a Financial Software Company

A local financial software company wanted to increase revenue and with the right advertising tactics, it succeeded.

Bonus: Ask the Experts Facebook Q&A

We’re sharing an extended Q&A with the Facebook representative from our latest Ask the Experts webinar session.

Client Success: Boosting Ad Performance and ROI for Omaha Home Improvement Nonprofit

A local home improvement nonprofit wanted to increase ad performance and by partnering with Cox Media, they succeeded.

How to Advertise Your Local Business During Election Season

Political campaigns for the 2022 election cycle are well underway, with political ads already running on TV and other advertising channels.

Behind the Screens: Meet Media Sales Support Specialist Sandra Sisneros

There’s a lot of teamwork that goes into every client relationship and campaign. In this post, we speak with one of our Media Sales Support Specialists.

Audience Insights: Local TV’s Perplexing Population Puzzle

Changes in how we access and consume television content are creating challenges when it comes to counting how many potential viewers are out there.

Client Success: Delivering ROI—and Expanding Ad Investments—for a Niche Local Business

A local industrial shredding company wanted to increase ad ROI and with the right tactics, it succeeded.

Political Advertising in 2022: Why Precise Audience Targeting is Key to Campaign Success

Here’s a look at why enhanced audience targeting may be the difference-maker your campaign needs to connect with local voters this election cycle.

Spotlight on YouTube & Amazon Advertising: Opportunities for Local Businesses

It’s time to consider how Amazon and YouTube can help you develop the best marketing plan for your business.