Behind the Screens: Meet Media Sales Support Specialist Sandra Sisneros
Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team.
This month, I was joined by Arizona’s Sandra Sisneros, Media Sales Support Specialist. We discussed her 30-year career journey, and how her attention to detail is key to clients’ success.
Sandra, how about you tell me a little bit about yourself, maybe a little about your career background and how long you’ve been with Cox Media?
Hello! I’m originally from Ontario, Canada, but moved to Texas where I grew up, went to school and eventually earned a BA degree in radio and television. I always wanted to learn the production side of television, which led me to working on a children’s show at an independent TV station in Dallas. Eventually, though, I transitioned to media buying at an advertising agency. I’ve been in media for 30 years, so this was back in the day when you actually had to ship tapes to the stations!
I finally landed at Cox Media in 2017, but still had a unique pathway here at the company. Very soon after I started, life took me to Nevada. Instead of having to leave, though, they offered me a remote contractor role, and I was thrilled. As a contractor, I filled in wherever they needed me, taking on a huge variety of responsibilities and learning a lot along the way. I finally came on full time at the end of March, just a couple months ago.
What a journey! Can you tell me a little bit about your role, and what you do for clients?
The official title is media sales support specialist. Basically, what that means is that I support the media consultants to ensure their clients’ contracts, orders, traffic, and anything else is running correctly. Once the client signs on the dotted line, I take it from there – if an advertisement is not running where it should, I find a home for it. I make sure that clients’ messages are airing where they want and when they want. I solve billing problems and pull reports for media consultants. I am the support system.
It is a fun role, because no two media consultants are the same, and no two clients are the same, which means there is never a dull moment. My goal is to make sure that every client is satisfied and that they continue to do business with us.
The bottom line is that clients can buy the time, but if we don’t monitor it, it won’t be successful. If I don’t do my job, they cannot accomplish what they set out to do.
We speak often about the importance of having a team behind you. Can you tell me what that means for you in your role?
We’re a close-knit team, despite working remotely, being in multiple cities like Tucson and Phoenix, or covering our National clients. We all look out for each other. There are days when I am swamped, and people are always quick to step up. In the over four years I have been with this team, there has never been a time when someone in our department hasn’t been willing jump in to help out.
We support each other so well. Recently we had a loss on our team, which was very difficult, but we were able to lean on each other during that time. They are just an awesome group of people and make it easy to do my job.
Outside of my immediate team, there are so many other groups of people we work with and rely on. We work with the inventory team every day to make sure that inventory is running properly. There is also the production department who helps you with spots that need be produced. So, it takes all these groups that intersect and collaborate that sets us apart and helps us achieve more. And it’s also a close working relationship with the Digital Fulfillment Team to make sure every has what they need to succeed.
Thank you for sharing that. What does having a team mean to you in terms of our customers and what they can expect from Cox Media?
I would say the team behind a client is small, but huge at the same time. There may be only four people a client interacts with regularly, but on the grander scale, each of those employees works with their teams, their markets, and other peers across the entire organization.
It is kind of cliché to say, but there is no I in team. No one person at Cox Media can make a client’s campaign reach its potential. That is the key to me. The teamwork that Cox Media shows, as well as our openness and transparency with our clients, is really remarkable.
I have one more question: If there’s one thing you’d like current or future clients to know, what would it be?
Cox Media is not here to just make money. We are out to change the way advertising is done. We care about our clients reaching their goals growing their businesses. I’d like future clients to know that when they partner with Cox Media, they’re going to get 110% from everyone on the team, whether they come in contact with us or not.
Thanks so much for chatting with me, Sandra, and sharing your unique career path. We hope you enjoyed our conversation about how our many teams at Cox Media work together to achieve more for our clients.
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