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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…

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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

6 Best Practices for Local Business Email Marketing

Email fatigue can be a serious threat to your marketing strategy—to combat it, you have to find compelling reasons for your customers to open your emails.

Using a Strong Company Culture To Improve Recruiting Outcomes

As you plan out your recruiting strategy, here are five ways to leverage your company culture to support your hiring efforts.

5 Media Trends for Reaching Med Spa Clients

Here are five ways cosmetic services clients are interacting with media when considering providers.

Client Success: Increasing School Enrollment Through Targeted Family Outreach

A local school district was looking to increase enrollment and with the right advertising tactics, it succeeded.

Adjusting to Inflation—and Increasing Prices—Without Frustrating Your Customers

If you’re worried about customer backlash to price increases, consider taking additional steps to curry favor among customers and support retention.

Switching to Impressions: The First Stop On Your Journey Toward Audience-Based Ad Buying

Read on to learn more about impressions, ABS, and how these innovative approaches can lift your advertising strategy to new heights.

Medical Spa Advertising 101: Strategies to Reach Your Target Audience

If you’re a medical spa eager to optimize your advertising to achieve these business goals, read on for some actionable tips to improve ad performance.

Cox Media + Audience-Based Advertising Solutions for Television

Audience-based solutions allow TV ads to be sold on an impressions basis like digital, creating a common currency across both digital and traditional media platforms.

6 Media Trends for Reaching Hispanic Audiences

Here are six trends in the ways the Hispanic audience interacts with media that can help you market to this impactful demographic.