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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Client Success: Promoting a One-Stop Med Spa Shop to Select Local Audiences
A local med spa wanted to increase its brand visibility in a competitive market and with the right advertising tactics, it succeeded.
6 Best Practices for Local Business Email Marketing
Email fatigue can be a serious threat to your marketing strategy—to combat it, you have to find compelling reasons for your customers to open your emails.
Using a Strong Company Culture To Improve Recruiting Outcomes
As you plan out your recruiting strategy, here are five ways to leverage your company culture to support your hiring efforts.
5 Media Trends for Reaching Med Spa Clients
Here are five ways cosmetic services clients are interacting with media when considering providers.
Client Success: Increasing School Enrollment Through Targeted Family Outreach
A local school district was looking to increase enrollment and with the right advertising tactics, it succeeded.
Adjusting to Inflation—and Increasing Prices—Without Frustrating Your Customers
If you’re worried about customer backlash to price increases, consider taking additional steps to curry favor among customers and support retention.
Medical Spa Advertising 101: Strategies to Reach Your Target Audience
If you’re a medical spa eager to optimize your advertising to achieve these business goals, read on for some actionable tips to improve ad performance.