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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Client Success: Securing Pitch Meeting Opportunities With C-Suite Healthcare Leaders in Las Vegas
An agency was looking to increase meeting opportunities with healthcare leaders and with the right advertising tactics, it succeeded.
Behind the Screens: Meet Media Consultant Sarah Morris
There’s a lot of teamwork that goes into every client relationship and campaign. In this post, we speak with one of our Media Consultants.
Audience Insights: 5 Things to Know About What’s Happening with Measuring Who’s Watching
Regardless of how consumers access their TV content, the ability for that viewership to be measured and counted accurately is critical.
How Live Sports Streaming is Going Mainstream
2022 is expected to see sports audiences embrace live-streaming at new record-setting levels.
7 Key Digital Trends for Education Institutions
When it comes to schools, tutoring services, and other elements of education, students (and their parents) have more options than ever before.
Client Success: Increasing Financial Services Accounts for a San Diego Bank
A local bank was looking to increase financial services accounts and with the right advertising tactics, it succeeded.
No ‘Big Game’, No Problem: Creating High-Impact Ads at a Fraction of the Cost
Instead of trying to place your ad in the Super Bowl™ broadcast, bring some of that Super Bowl™ savvy to your ad strategy – without breaking the bank.
Google’s Switch From FLoC to Topics: What Does it Mean for Advertisers?
Here’s an overview of what small business owners need to know about Google Topics and the future performance of their ad campaigns.