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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
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Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
7 Digital Trends for Recruiting Potential Employees
With the ongoing labor shortage, local businesses are likely looking to identify, recruit, hire, and retain employees more than ever before.
Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities
ESPN’s Monday Night Football averaged nearly 14.2 million viewers, scoring the network’s highest regular-season audience numbers in more than a decade.
Client Success: Increasing Local Awareness of Non-Profit Pandemic Assistance and Support Services
A local nonprofit wanted to increase awareness of their pandemic assistance programs and with the right advertising tactics, they succeeded.
Winning the Recruitment Battle: Why Job Boards Aren’t Enough
While online job boards offer value in generating visibility for your listings, the inefficiency of this strategy alone can lead to wasted recruitment resources.
2022 Trends in Real Estate and Lending: 4 Reasons for Optimism Even as Interest Rates Increase
As you adapt your company’s advertising strategy for 2022, here’s a look at how you might align your ad campaigns with new lending opportunities and goals.
Client Success: Improving Seasonal Recruitment Through Social and Display Advertising
A distribution center wanted to increase seasonal hires and with the right advertising tactics, they succeeded.
Preparing for the Future of TV with Broadband-Only Homes
A conversation with industry experts offers key insights for changes in audience measurement.
Automotive Advertising Trends 2022: Predictions for an Uncertain Market
To meet goals and deliver desired outcomes for the brands they serve, auto advertisers should be paying attention to key trends emerging in 2022.
What’s New With TVE and Streaming: Top Trends for 2022
Here are some of the top connected TV and streaming trends shaping the year ahead.