Insights
Featured Post
How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
Popular Posts
1/3
Filter By:
Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Google’s Switch From FLoC to Topics: What Does it Mean for Advertisers?
Here’s an overview of what small business owners need to know about Google Topics and the future performance of their ad campaigns.
7 Digital Trends for Recruiting Potential Employees
With the ongoing labor shortage, local businesses are likely looking to identify, recruit, hire, and retain employees more than ever before.
Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities
ESPN’s Monday Night Football averaged nearly 14.2 million viewers, scoring the network’s highest regular-season audience numbers in more than a decade.
Client Success: Increasing Local Awareness of Non-Profit Pandemic Assistance and Support Services
A local nonprofit wanted to increase awareness of their pandemic assistance programs and with the right advertising tactics, they succeeded.
Winning the Recruitment Battle: Why Job Boards Aren’t Enough
While online job boards offer value in generating visibility for your listings, the inefficiency of this strategy alone can lead to wasted recruitment resources.
2022 Trends in Real Estate and Lending: 4 Reasons for Optimism Even as Interest Rates Increase
As you adapt your company’s advertising strategy for 2022, here’s a look at how you might align your ad campaigns with new lending opportunities and goals.
Client Success: Improving Seasonal Recruitment Through Social and Display Advertising
A distribution center wanted to increase seasonal hires and with the right advertising tactics, they succeeded.
Preparing for the Future of TV with Broadband-Only Homes
A conversation with industry experts offers key insights for changes in audience measurement.
Automotive Advertising Trends 2022: Predictions for an Uncertain Market
To meet goals and deliver desired outcomes for the brands they serve, auto advertisers should be paying attention to key trends emerging in 2022.