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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
6 Ways to Retain Quality Employees (Now That You’ve Recruited Them)
Employee retention strategies are your best way to keep your positions filled and reduce employee turnover.
The Importance of Strong Creative: Optimizing Content Production for Your Multi-Channel Marketing Strategy
Storytelling has become perhaps the most important element of modern marketing and advertising—especially when placing ads across multiple channels.
Advertising on Google, Facebook and Amazon: 3 Ways to Optimize Your Website for Success
If the requirements below are not met, you may not be able to run your ads on Google, Facebook and Amazon.
How to Expand Your Brand’s Reach By Enhancing Your Digital Ads
DV360 creates new, powerful options to build upon the performance and ROI offered through Google Ads.
Behind the Screens: Meet Senior Product Manager Molly Osmon
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the fifth post of this series, we speak with one of our Senior Product Managers.
Audience Insights: Taking Part in Olympics is an Advertising Win
The Olympics deliver a unique combination of competition, drama, passion, and patriotism that has an almost universal appeal.
Client Success: Increasing Program Enrollment for a Local School
A local school wanted to increase program enrollment and with the right advertising tactics, they succeeded.
Perfecting the Customer Journey: The Value of Embracing a Membership Mindset
Your customers are seeking relationships, not transactions. They value credibility and reputation over value. And they want a purchase experience that goes beyond the conversion itself.
The Pulse on Programming: September 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.