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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Client Success: Recruiting Volunteers for a Local Non-Profit Organization
A local non-profit wanted to recruit volunteers and with the right advertising tactics, they succeeded.
3 Ways Consumer Confidence in the Economy May Influence Your Ad Spend
To capitalize on new revenue opportunities, many businesses—including your competitors—are investing in advertising to claim market share and customers.
Back to School Advertising in 2021: 4 Ways Retailers Can Move to the Head of the Class
This year, the return to on-campus schooling will increase the need not only for school supplies, but also clothing, backpacks and more.
What Google’s Extended Support for Cookies Means for Small Business Advertising
It’s worth taking another look at the implications of Google’s cookie extension for local businesses—as well as tips on how to best prepare for this change.
Behind the Screens: Meet Creative Services Supervisor Sam Seegars
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the fourth post of this series, we speak with one of our Creative Services Supervisors.
Client Success: Increasing Utility Vehicle Sales for a Motorsports Automaker
A motorsports automaker wanted to increase utility vehicle sales and with the right advertising tactics, they succeeded.
Advertising for Dentists & Cosmetic Dentistry: 4 Tips to Build Up Local Clientele
As consumers look for opportunities to make these big purchases they’ve been considering for some time, cosmetic dentistry is well-positioned to benefit from this wave of spending.
June Audience Insights: Cable Sports Get Back in the Game
Based on Cox Media analysis of Comscore national data, U.S. TV viewers steadily increased their time spent watching Cable sports networks in the first half of the 2021.
The Pulse on Programming: August 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.