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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Advertising Tips for Employee Recruitment: 5 Ways to Make Your Business Stand Out
Your advertising strategy can be a powerful tool for increasing job listing visibility and engaging relevant applicants to build interest and drive applications.
Advertising for Retail Businesses: How to Tap Into Customer Motivations
Consumers want to shop, but are unsure of where to spend their money in a post-pandemic retail landscape. Your retail advertising strategy will dictate your ability to reach these consumers and drive retail sales.
Client Success: Attracting Qualified Job Applicants Through Cost-Effective Call Center Recruiting
A call center wanted to attract qualified job applicants and with the right advertising tactics, they succeeded.
Cable Tops Broadcast as Top TV Destination: 3 Key Takeaways from Recent Nielsen Report
Whether your business’s target audience is best accessed through cable TV, streaming or VOD viewing experiences, you’ll achieve the most success by placing your ad messages across all three channels.
Improving Paid Search Performance Through Better Listings Management
While listing management services can help keep your business listings updated and accurate, you can also make this information easier to find by using paid search campaigns.
6 Key Trends for Travel & Leisure Businesses
In a season of heightened demand, be sure you are making data-supported decisions when building a marketing strategy for your travel or tourism business.
Restaurant Recovery Strategies: How to Resume Full Service While Keeping New Options Your Customers Expect
Here are some tips to plan a successful recovery through services and advertising that satisfy enduring customer expectations.
Advertising Senior Care Facilities: Grow Your Business Through a Full-Funnel Approach
In this free guide to advertising for senior care facilities, you will learn how to grow leads for your business.
Audience Insights: TV Takes a Second Look at a First Impression
The proliferation of on-demand and streaming video options has helped spawn a movement that seeks to push TV away from the venerable rating point and focus instead on one of its core components, the impression.