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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…

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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

How to Advertise for Wedding Services and Other Live Events (Right Now)

If your business serves weddings and other events, there’s no time to waste in advertising your business and drumming up as much demand as possible.

Client Success: Increasing Awareness & Caseload for Local Law Firm

A local law firm wanted to increase its caseload and with the right advertising tactics, it succeeded.

The Pulse on Programming: June 2021 Preview

There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.

Audience Insights:  Three Things to Know About Nielsen Measurement News

For this edition, we’ll focus on three components of the well-publicized challenges with 2021 TV viewership estimates.

The 2020 Tokyo Olympics & Your Local Business: How to Advertise Around This Global Event

Advertising around the Olympic Games isn’t restricted to the biggest brands. Local businesses have many options to capitalize on this huge event.

Cox Media: The Tip of The Iceberg

When you work with Cox Media, you’re working with a family of companies ready to support you and connect you directly with your customers and community.

Behind the Screens: Meet Marketing Strategist Michael Hammers

At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the second post of this series, we speak with one of our Marketing Strategists.

3 Reasons Your Local Business Should Shift to an Audience-Centric Mindset

Audience-based buying can help you improve the impact of your campaigns by making sure ads are being delivered to the right people.

Client Success: Attracting Tourists to Waterfront Condos and Businesses

When a unique mix of business challenges threatened a waterfront development, the business realized it needed help to stir up business for its vacation condos and local merchants.