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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
YouTube & Your Brand: Video Tips for Local Businesses
YouTube’s platform offers a blend of features and tools that sets it apart from every other online channel. It can work for your business in many ways.
How to Advertise for Wedding Services and Other Live Events (Right Now)
If your business serves weddings and other events, there’s no time to waste in advertising your business and drumming up as much demand as possible.
Client Success: Increasing Awareness & Caseload for Local Law Firm
A local law firm wanted to increase its caseload and with the right advertising tactics, it succeeded.
The Pulse on Programming: June 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.
Audience Insights: Three Things to Know About Nielsen Measurement News
For this edition, we’ll focus on three components of the well-publicized challenges with 2021 TV viewership estimates.
The 2020 Tokyo Olympics & Your Local Business: How to Advertise Around This Global Event
Advertising around the Olympic Games isn’t restricted to the biggest brands. Local businesses have many options to capitalize on this huge event.
Cox Media: The Tip of The Iceberg
When you work with Cox Media, you’re working with a family of companies ready to support you and connect you directly with your customers and community.
Behind the Screens: Meet Marketing Strategist Michael Hammers
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the second post of this series, we speak with one of our Marketing Strategists.