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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Client Success: Attracting Tourists to Waterfront Condos and Businesses
When a unique mix of business challenges threatened a waterfront development, the business realized it needed help to stir up business for its vacation condos and local merchants.
Looking to the Future of Ad Spending: 3 Top Trends Among Small and Mid-Sized Businesses
As businesses look for ways to generate revenue in 2021, advertising and marketing are the clear paths to build back their business.
The Power of More: Harnessing First-Party Data From Amazon, Google and YouTube
Through the influx of first-party data created by increased activity on Amazon, Google and YouTube, you can now reach your target audience better than ever.
COVID-19 & Consumer Behavior: One Year Later
The pandemic drastically (and immediately) affected consumer behavior. This infographic takes a look at these changes one year later.
Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership
Let’s talk about the biggest news in media this month.
3 Tips for Smarter Live Sports Advertising in 2021
Sports enthusiasts are more ready than ever to watch. Now is the perfect time to align your business with the most thrilling, action-packed sports on TV.
Client Success: Driving Referrals for a Local Mortgage Company
A local mortgage company wanted to increase the number of new home loans issued to residents in its community, and with the right advertising tactics, it succeeded.
Advertising Across the Customer Journey
In this eBook, we unpack each stage of the customer journey and identify which advertising solutions are the best fit for reaching your customers at that stage.