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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
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Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
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The 2017 Holiday Advertising Cookbook: Strategies for Seasonal Success
With the right tools, creative ingredients and seasoned advice you can “cook up” a terrific holiday season of success for your business. This Holiday Adver
Lock in the Right Marketing Mix
Local Advertising for Real Estate and Home Financing Businesses
Retail: The Perfect Marketing Mix Puts Brick-and-Mortar Retail Sales in the Bag
Marketing Tips for Local Retail Businesses
Get a Holiday Leg (Lamp) Up on the Competition Through Branding
5 Tips to Make Your Small/Local Business Stand Out to Potential Customers During the 2017 Holiday Shopping Season
Smart Advertising Ideas to Help Ring Up Sales at Your Retail Store
Using a Multi-Screen Approach to Attract More Customers
[4] Be Genuine
In today’s increasingly transparent marketplace, customers want to feel that they know the companies with which they do business.
[7] Be Patient
Creating a distinctive brand takes time, but if you are patient, consistent and committed to the process, you’ll eventually be rewarded with a strong, uniq
[1] Relationship vs. Transactional Messaging
Smart marketers use transactional messages from time to time, but focus primarily on relationship messaging that conveys the value of the “premium” that cu