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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Lock in the Right Marketing Mix
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[4] Be Genuine
In today’s increasingly transparent marketplace, customers want to feel that they know the companies with which they do business.
[7] Be Patient
Creating a distinctive brand takes time, but if you are patient, consistent and committed to the process, you’ll eventually be rewarded with a strong, uniq
[1] Relationship vs. Transactional Messaging
Smart marketers use transactional messages from time to time, but focus primarily on relationship messaging that conveys the value of the “premium” that cu
[6] Brand Continuously
Maintaining an ongoing advertising and marketing presence helps cement your brand in the customer’s mind and keeps your brand front-and-center in their awa