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Your Business + Netflix: A Game-Changing Opportunity
Your customers are already on Netflix. Now your business can show up right there with them on one of the biggest streaming platforms in the world. Advertising puts your brand inside a premium, high-attention environment where viewers are fully tuned in to their favorite streaming content. And now that access to Netflix advertising is no longer limited…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Retail: The Perfect Marketing Mix Puts Brick-and-Mortar Retail Sales in the Bag
Marketing Tips for Local Retail Businesses
Get a Holiday Leg (Lamp) Up on the Competition Through Branding
5 Tips to Make Your Small/Local Business Stand Out to Potential Customers During the 2017 Holiday Shopping Season
Smart Advertising Ideas to Help Ring Up Sales at Your Retail Store
Using a Multi-Screen Approach to Attract More Customers
[4] Be Genuine
In today’s increasingly transparent marketplace, customers want to feel that they know the companies with which they do business.
[7] Be Patient
Creating a distinctive brand takes time, but if you are patient, consistent and committed to the process, you’ll eventually be rewarded with a strong, uniq
[1] Relationship vs. Transactional Messaging
Smart marketers use transactional messages from time to time, but focus primarily on relationship messaging that conveys the value of the “premium” that cu
[6] Brand Continuously
Maintaining an ongoing advertising and marketing presence helps cement your brand in the customer’s mind and keeps your brand front-and-center in their awa
[2] See your Business Through your Customers’ Eyes
You undoubtedly have your own idea of what your business’s brand is, but is that idea consistent with how your customers view your business?