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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
[2] See your Business Through your Customers’ Eyes
You undoubtedly have your own idea of what your business’s brand is, but is that idea consistent with how your customers view your business?
[5] Protect and Enhance the Brand
Your brand is more than just your advertising message–it’s the experience customers have with your business at every touch point, from product packaging t
[3] Focus on Benefits, not Features
Focusing on benefits is a customer-centric approach that is much more effective than spotlighting features.
Legal Services: First Chair Advertising Strategies
Local Advertising for Attorneys and Legal Services
Raise the Bar with These Advertising Ideas
Strategic Advertising Options for Attorneys and Legal Service Providers
Holiday Advertising Strategies to Increase Sales & Gain New Customers [Infographic]
How does your business move consumers through their “Journey to Purchase?” It’s not always clear which is the best strategy to move your customers from awa
Top 5 Must-Reads: Weekly Round-Up – 8.11.2017
This Week’s Best Marketing Content From Around the Web – 8.4.2017
HVAC: The Right Marketing Mix to Attract Customers to Your Business All Year Long
HVAC Advertising You are in the HVAC business, and likely one of the top questions on your mind at any time is – “How do I get more calls for my services r