Top 5 Must-Reads: Weekly Round-Up – 8.11.2017

We find it, so you don’t have to.

From telling your brand’s story to selling during the slowest days of summer, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:

1. Your Local Business Has a Story to Tell (Cox Media Blog) 

Video advertising for local businesses can seem like a big project to tackle, especially when as a business owner you already have more than enough challenges to face in the course of a day.  But you and your company have a valuable story to tell – here’s how to get it told effectively, without time (or expertise!).

2. Legal Services: First Chair Advertising Strategies (Industry Insights: Legal Services)

More local law firms than ever are likely competing for the same number of clients. That being said, staying educated on different and evolving advertising strategies is a must – and potentially a constant time-intensive challenge. What’s the best way for you to stay on top of advertising choices that allow you to educate prospective clients at the moment they have things at stake like money, their reputation or their freedom while also maximizing your billable time with your current clients? Learn more here.

3.  Brick-and-Mortar Retail is Still Kicking: How to Help Attract Customers to Physical Stores (American Express OPEN Forum)

Today, it seems like nearly everything can be purchased online (thanks, Amazon!). However, studies have shown that the brick-and-mortar shopping experience can still thrive – here’s how.

4. 3 Sales Tips for Your Small Business During the Dog Days of Summer (Small Business Trends)

Whether you’re in these “dog days” of summer or in a community that has already started back to school, these tips are worth reviewing. How can you make the most of a “slow” time of year? Learn more here.

5. 4 Instagram Secrets Teens Know that Brands Don’t (Hootsuite Blog) 

It’s no surprise – younger generations know social media best. But what can these Instagram “secrets” do for your brand’s page? Find out here.

Want to see more of Cox Media’s recent content?

Raise the Bar with These Advertising Ideas [Blog Post]

Advertise Smarter and Outperform the Competition [Blog Post]

Get to Know Cox Media [Video]