Insights

Featured Post

How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It 

Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first.  The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…

Filter By:

Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

The (Rating) Point of No Return – Part II

Second of a Two-Part Look at Local Television’s Tantalizing Transition to Impression-Based Buying

Top 5 Must-Reads: Weekly Round-Up – 9.30.2016

This Week’s Best Marketing Content From Around the Web – 9.30.2016

You’ll Shoot Your Ad Out

Holiday Mobile Advertising

The (Rating) Point of No Return – Part I

First of a Two-Part Look at Local Television’s Tantalizing Transition to Impression-Based Buying

Professional Golf’s Major Tournaments, Key Players and Devoted Fans

Know Your Audience: Professional Golf

Turn the Lights On for Your Business During the Political Advertising Season

The Effective Advertising Choice to Get You Off The Sidelines During Political Season

Top 5 Must-Reads: Weekly Round-Up – 9.23.2016

This Week’s Best Marketing Content From Around the Web – 9.23.2016

9 Tricks Any Business Can Use to Turn Halloween Sales into a Real Treat

Hint: It’s Not Just Candy and Costumes

The 2016 Local Political Advertisement Buy

Cable TV is Affordable – and Could Be Your Secret Weapon