Top 5 Must-Reads: Weekly Round-Up – 9.23.2016

09.23.2016 Sara Brasfield

We find it, so you don’t have to.

From discovering how Halloween sales can impact your business (in any industry) to ensuring a positive (easy!) customer experience , here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1.  9 Tricks Any Business Can Use to Turn Halloween Sales into a Real Treat (Cox Media Blog)

Halloween sales are not just for candy and costumes anymore. In fact, Halloween is one of the highest-grossing annual celebrations outside of traditional gift-giving occasions. So, how can your business get involved? We highlighted nine ways to get “spooky” this season here.


2. Turn the Lights On for Your Business During the Political Advertising Season (Cox Media Blog)

From August to November of an election year, many businesses shy away from TV advertising in fear of being overshadowed by political messages on Broadcast television. However, staying on the sidelines during this time may be doing your business more harm than good. Check out these opportunities that Cable TV advertising can offer during the political window – and beyond.


3. How Any Small Business Can Compete with the Big Boys Using SEO and Social Media (Quicksprout)

It can seem daunting to try to market your small business in a world of big brands – but in digital marketing, anyone can win. This post highlights what makes SEO and social media unique for small businesses – and how to leverage that difference for success.


4. Still Hashtagging Every Word? You Could Be Hurting Your Brand (Small Business Trends

Hashtag Abuse Could Be Damaging Your Brand - Here Are Some Tips on How to Hashtag

Being a part of a (relevant) online conversation is one thing – hashtagging every single word that slightly relates to your post, and/or your business, is another. Don’t turn away social media followers and fans with hashtag overload – learn how this could be affecting your brand here.


5. Minus Execution, Shopping is Emotionally Exhausting (MediaPost Marketing Insider)

Bottom line – shopping for any product or service (big or small) can be an exhausting process. Give your customers a positive (easy) experience, and they’ll give you loyalty, trust and more in return. Learn more here.


Want to see more of Cox Media’s recent content?

What Do Local Business Owners Really Want to Know About Advertising? [Blog Post]

Sports Advertising on TV: Rounding Up the Truth on Flat-World Perceptions [Blog Post]

Get to Know Cox Media [Video]

About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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