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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Top 5 Must-Reads: Weekly Round-Up – 6.26.15
This Week’s Best Content From Other Blogs Around the Web – 6.26.2015 [Blog Post]
Top 3 Things You Need to Learn from Experian’s Brand Loyalty Report
Insights on Building Brand Loyalty in a Cross-Channel World [Blog Post]
Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets
5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets [Blog Post]
Top 5 Must-Reads: Weekly Round-Up – 6.19.15
This Week’s Best Content From Other Blogs Around the Web – 6.19.2015 [Blog Post]
3 Things That All Great Banner Ads Have in Common
The Essentials of Banner Ad Creation and Beyond [Guest Blog Post]
Top 5 Must-Reads: Weekly Round-Up – 6.12.15
This Week’s Best Content From Other Blogs Around the Web – 6.12.2015 [Blog Post]
Plop-Plop, Fizz-Fizz
The Modern Success of Advertising’s Catchy Jingle [Blog Post]
Programmatic Technology Changes the Channel on TV Ad ROI [Breaking News]
Every television ad campaign ultimately faces the nagging question, “What’s the ROI?” Historically, marketers running TV ads couldn’t deliver concrete metr
Programmatic TV: Further Ahead, Further Behind Than You Think
Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skeptici