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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Determining the Right Marketing Budget for Your Business [Blog Post + Interactive Tool]
Many marketers wrestle with the question “how much should I really be spending on my advertising and marketing promotions?” Often the left-overs of the op
Top 5 Must-Reads: Weekly Round-Up – 6.26.15
This Week’s Best Content From Other Blogs Around the Web – 6.26.2015 [Blog Post]
Top 3 Things You Need to Learn from Experian’s Brand Loyalty Report
Insights on Building Brand Loyalty in a Cross-Channel World [Blog Post]
Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets
5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets [Blog Post]
Top 5 Must-Reads: Weekly Round-Up – 6.19.15
This Week’s Best Content From Other Blogs Around the Web – 6.19.2015 [Blog Post]
3 Things That All Great Banner Ads Have in Common
The Essentials of Banner Ad Creation and Beyond [Guest Blog Post]
Top 5 Must-Reads: Weekly Round-Up – 6.12.15
This Week’s Best Content From Other Blogs Around the Web – 6.12.2015 [Blog Post]
Plop-Plop, Fizz-Fizz
The Modern Success of Advertising’s Catchy Jingle [Blog Post]
Programmatic Technology Changes the Channel on TV Ad ROI [Breaking News]
Every television ad campaign ultimately faces the nagging question, “What’s the ROI?” Historically, marketers running TV ads couldn’t deliver concrete metr