Insights Topic
Behind the Screens: Meet Senior Product Manager Molly Osmon
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the fifth post of this series, we speak with one of our Senior Product Managers.
Audience Insights: Taking Part in Olympics is an Advertising Win
The Olympics deliver a unique combination of competition, drama, passion, and patriotism that has an almost universal appeal.
Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Annual ad buys are the best way to stabilize your short- and long-term advertising strategy.
Perfecting the Customer Journey: The Value of Embracing a Membership Mindset
Your customers are seeking relationships, not transactions. They value credibility and reputation over value. And they want a purchase experience that goes beyond the conversion itself.
Ask the Experts: Rethinking the Customer Journey
The world of marketing is ever-changing, but what has changed the most…
3 Ways Consumer Confidence in the Economy May Influence Your Ad Spend
To capitalize on new revenue opportunities, many businesses—including your competitors—are investing in advertising to claim market share and customers.
Back to School Advertising in 2021: 4 Ways Retailers Can Move to the Head of the Class
This year, the return to on-campus schooling will increase the need not only for school supplies, but also clothing, backpacks and more.
Behind the Screens: Meet Creative Services Supervisor Sam Seegars
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the fourth post of this series, we speak with one of our Creative Services Supervisors.
June Audience Insights: Cable Sports Get Back in the Game
Based on Cox Media analysis of Comscore national data, U.S. TV viewers steadily increased their time spent watching Cable sports networks in the first half of the 2021.
Audience Insights: TV Takes a Second Look at a First Impression
The proliferation of on-demand and streaming video options has helped spawn a movement that seeks to push TV away from the venerable rating point and focus instead on one of its core components, the impression.
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